Bringing Brands to Life Through Strategy, Storytelling, and Community
With 15+ years of experience in brand strategy, communications, and content creation, I’ve helped businesses, entrepreneurs, and artists build meaningful connections with their audiences. From leading marketing and communications at Arcurve, where I increased social media following by 30x and built a recruitment strategy that drove a 25x increase in applications, to managing client success and business development at Goodpin, expanding its customer base by 5x, I know how to position brands for growth.
I’ve also built brands from the ground up, like my own project Finch Gallery Workspace, where I created an accessible community space for artists, blending traditional exhibitions with a sustainable business model.
Whether it’s developing a content strategy, securing media opportunities, or designing a website that is a user-focused glimpse into your brand, my work is about more than visibility. It’s about impact, connection, telling the right stories to the right people, and creating brands that matter.
Launched Finch Gallery Workspace
Finch was designed to connect artists with community. By hosting workshops, pop-ups, and performances, the space became more than a gallery, it was a hub for collaboration. A sustainable rental model kept artist commissions low while introducing new audiences to their work, making art more accessible and inclusive. In just one month, I grew our social media to over 1,000 followers, and our soft-opening saw more than 200 people through the door in one evening. Within three months, I had a profitable business.
Artist Brand Building
I worked closely with Kelly to define the essence of her personal brand, ensuring it reflected her vision as a mid-career artist. After immersing myself in her style and goals, I rebuilt her website, refined her biography, and repositioned her brand to authentically showcase her evolution.
Making Good Famous
By building authentic client relationships and developing engagement strategies, like Goodpin’s 'Make Good Famous' campaign, I helped grow their client database and bring their donation tool to market.
