I Build Brands That Bring People Together.

At the heart of every brand is community: real connections, strong relationships, and a story that resonates.

I’ve always been drawn to the power of storytelling, not just in words, but in the way people shape their work, their brands, and the communities around them. As a brand strategist, I help entrepreneurs and artists take ownership of their narratives, ensuring their voices are heard and their impact is real.

For me, branding isn’t just about looking good, it’s about building something that matters. I don’t do fluff or surface-level positioning. I dig deep, ask the right questions, and craft brands that feel authentic and create lasting connections. Whether it’s refining messaging, landing media, or building spaces where people come together, my focus is on turning vision into something tangible, lasting, and meaningful.

Branding with Purpose:
The Storyteller Behind the Strategy.

I’m a strategist, a storyteller, and a builder of brands and communities. Over the past decade, I’ve carved out a career at the intersection of creativity, data, and leadership, helping companies grow through compelling narratives, sharp content strategy, and a deep understanding of audience engagement.

With a background spanning technology startups, small businesses, and the arts, I’ve built my expertise in crafting customer-centric content strategies that drive real results. I don’t just create marketing plans, I architect brand identities, growth strategies, and operational efficiencies that connect businesses to their communities in meaningful ways.

When I’m not immersed in building brands, you’ll find me seeking inspiration through live music, art, books, and nature, or out on Calgary’s Glenmore Reservoir practicing with my competitive dragon boat team. Because the best ideas come when you step outside the noise and into something real.

What sets me apart?

Brand Builder: I understand that a strong brand isn’t just about aesthetics or messaging, it’s about creating a deep emotional connection with your audience.

Data-Driven Storyteller: I bridge creativity with analytics, using real data to inform strategy, optimize engagement, and drive impact.

Strategic Operator: I thrive in fast-paced environments, aligning marketing, communications, and operations to create seamless, scalable systems that support growth.

Let’s connect. Let’s build. Let’s create something that matters.