Hey, I’m Dani.

I work with entrepreneurs and artists to shape brands that don’t just stand out, they stand for something.

Turning Vision Into Impact, One Brand Story at a Time.

Authenticity First, Always.

I collaborate with you to build a brand that feels true to you, not just trendy. It’s about amplifying your voice, values, and vision in a way that resonates deeply with your audience. Whoever that may be.

Creativity with a Purpose.

I don’t believe in branding for the sake of aesthetics. Every element from messaging, visuals, and positioning serves a purpose, driving real connection and meaningful growth whether that’s in revenue, community or connections.

  • Brand Strategy & Positioning That Feels Like You

    More than a brand: it’s your story, your purpose, your impact. I partner with you to craft brand strategies that are not only strategic but authentically you. I have experience building brands from the ground up, from solo artists and entrepreneurs to completely overhauling and re-branding mid-sized tech companies. With more than a decade in building and scaling successful brands, I can help you create a plan that will make an impact.

  • Creative Direction & Visual Identity

    I create cohesive brand experiences through website design, social media strategy, and visual storytelling that connects and converts. With more than a decade of experience creating websites for individual artists all the way through to tech companies, and a track record of helping small to medium sized businesses scale their social media following upwards of 30x, I can help you build a brand that grows not just any audience, but the right one.

  • Thought Leadership, Storytelling

    I help you build credibility through media and PR strategy, compelling speeches and presentations, and content pieces that position you as a thought leader in your industry. With a decade’s experience launching national media campaigns and creating content strategies for nationally-recognized entrepreneurs, I will help you tell stories that connect with your ICP, whoever that may be. I can also help you strategically share your story in grant applications, and have helped artists and organizations successfully secure up to $30,000 in funding.

How We Work Together

Brand Building

This is the foundational work. What do you want your brand to look and feel like? We’ll work through a brand exercise that will help you get a better idea of colours, voice, target audience or ideal customer profile. This step includes a brand board and a fully fleshed out branding guide.

Brand Strategy

Together, we’ll set strategic goals for where you want to be in the next 3, 6, and 12 months. Do you want to obtain media coverage? Do you want to build your social media following? Once we establish some measurable, trackable goals, we’ll work together to set an overarching strategic plan to achieve them.

Website Development

Once you have an idea of what you want your brand to look and feel like, I can help you bring it to life on the web. With nearly a decade of website design experience in a variety of CRMs, I can ensure your website tells your story the way you want it to be shared.

Social Media Strategy

Want to build your social media following? I have helped companies 30x their following with strategic storytelling. Social media strategy isn’t about building a following as quickly as possible – it’s about crafting a narrative that brings in the right following … a community who hit the like button on every post.

Strategic Content Planning

Are you looking to build your thought leadership through content pieces that aren’t just asking ChatGPT to talk about a trending topic? I will help you craft compelling content strategies that resonate. Together, we’ll determine what you want to say and how you want to say it and craft a content plan that includes topic ideas and writing prompts.

Content Creation

With a background in journalism and 15+ years of content creation experience in tech and the arts, if you just don’t know what to say or how to say it, I can help you get words onto page (or a screen). I’m here to help with social media posts, speeches, grant writing, presentations, press releases, articles, and blog posts.

Grant Writing

With nearly a decade of experience securing grants for arts and technology organizations, I have written grant applications that have resulted in up to $30,000 of grant funding being awarded. I can help you research available grants, ensuring you’re applying for all of the opportunities out there, as well as craft a compelling story in the application to stand out amongst other applicants. I have extensive experience in Canada Council for the Arts grants as well as CanExport and other Government of Canada grant programs.

Recent Work

Community Driven Art Gallery Launch

I built Finch Gallery Workspace as a community-driven art space, creating a sustainable rental model that supported artists while expanding access to art through exhibitions, workshops, and events.

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Making Good Famous for a Calgary Startup

By building authentic client relationships and developing engagement strategies like Goodpin’s 'Make Good Famous' campaign, I helped grow our client database and bring our tool to market.


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Artist Rebrand and Website Launch

I worked closely with Kelly to define the essence of her personal brand, ensuring it reflected her vision as a mid-career artist. After immersing myself in her style and goals, I rebuilt her website, refined her biography, and repositioned her brand to authentically showcase her evolution.

View Project

Your Brand Isn’t Just About Visibility. It’s About Impact and Connection.

Let’s craft your story and build your community together.

FAQ

  • It’s kinda like dating… we start with a coffee (in person or virtual) to see if we’re a good fit. No commitments, no hurt feelings if either one of us decides we’re just not meant to be. If we’re both feeling the vibes, we’ll decide together what your biggest priorities are and I’ll send you a scope of work. We agree on that and … we’re rolling!

  • I price based on scope of work and timeline (how quickly do you need it?). After our first meeting, I’ll send you a proposal that outlines your desired outcomes and the corresponding costs for the entire project. Then, we work out a payment plan together.

  • It will depend on the project. I am available for smaller engagements and projects and am also open to keeping a few clients on a monthly consulting basis.

  • Nope. The age of the internet means I can connect with clients across the country. Right now, I’m only taking clients in Canada.